Price Comparison Website

Design Lead

I have lead the design of this major price comparison responsive website from its inception to its first release and beyond into the current cycle of continuous delivery. It is an online switching service for broadband, home phone and TV services. I began by forming a new team in order to conduct a 4 month CX research programme that informed our entire design process and lead to the design and launch of the MVP. I devised a design thinking strategy to act as a blueprint for the company which is now being used across the entire Dixons Carphone landscape in the design of all current and future products.