Working on the product for more than 2 years involved a full-time marketing campaign and a strong social media presence including prime time TV commercials I produced that were aired on Sky One.
Design Lead
Environment
Native iOS / Android
No. of registered users
735k
App / Play Store reviews
>500k
Average rating
4.5☆
Total saved by customers in year 1
>£1m
Role
More than half of people have never switched their energy suppliers. Without realising it, consumers are moved onto more expensive tariffs by their suppliers after 1 year. Voltz continuously tracks the energy market for them, sends notifications when better tariffs are available and even takes care of the switch for them.
A major challenge to overcome was the tightly regulated restrictions in the energy industry that led to enforced journey choices and terms and conditions acceptance that governed much of the navigation requirements.
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A 30 second advertisement aired on 90 TV channels including Sky One for a period of 12 weeks.
