Primal Scream’s Screamadelica album won the first Mercury Music Award in the 1992 and is frequently named one of the best albums of the 1990s in critics' polls. I collaborated with Bobby Gillespie and Turner Prize nominee Jim Lambie to create the concert visuals for the 20th anniversary world tour.
Whilst working closely with the events team at Hill & Knowlton, I had the opportunity to meet with Primal Scream to pitch them my ideas. My concepts sought to combine projection mapping - the art of projecting video onto architectural environments - with psychedelic motion graphics. I was awarded the contract to direct 8 videos to be projected in sequence on the large-scale screen behind the live band for their 1 year tour. I produced pre-visualisations for each track in the form of both stills and animatics in order to communicate the concepts, colour palette and the flow of each video. I worked closely with contemporary artist Jim Lambie, often traveling to his Glasgow studio to brainstorm and shoot test footage.
I worked with one other animator in my basement studio over a 12 week period to complete the show. The tour was met with critical acclaim - "extraordinary visuals", wrote The Guardian. The combination of opportunity, pressure, creativity and excitement on this project is something I now look for in all my work.
